Should I pounce on Lovisa shares while they’re under $20?

Is now the time to buy this growth stock? Let’s find out.

| More on:
Blue shopping bags falling out of a trolley, symbolising a falling retail share price.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Lovisa Holdings Ltd (ASX: LOV) shares are up strongly over the last 12 months.

Since this time last year, the fashion jewellery retailer’s shares have risen almost 30%.

However, as you can see on the chart below, things were much rosier for shareholders until a couple of months ago.

Since hitting a 52-week high of $27.21, Lovisa’s shares have tumbled by 28% to $19.60.

Does this make now a good time to invest? Let’s find out.

Are Lovisa shares a buy under $20?

A number of brokers are bullish on the company and see plenty of value in its shares at the current level.

For example, Morgans has an add rating and a $26 price target on its shares, and Bell Potter has a buy rating and a $30.50 price target on them. This implies a potential upside of 30% to 55% for investors over the next 12 months.

Bell Potter has referred to Lovisa as a “a global gem” and believes it has a huge growth opportunity ahead. It said:

We believe the company will be able to execute on the large store opportunity ahead, having penetrated ~20% of the growth runway to-date (BPe) and execution risks remain low as a strong global player.

In addition, our very own in-house analysts at The Motley Fool Australia are fans of Lovisa. This is due to the company’s wide margins, strong growth prospects, and experienced management team. They recently commented:

Alongside growth, Lovisa is highly profitable, with gross margins of 80% and the company achieved operating profit of $70.1 million in the first half of FY2023, up 38% compared to the previous corresponding period. The company is also backed by a strong and experienced leadership team.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Lovisa. The Motley Fool Australia has recommended Lovisa. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

A woman screams and holds her hands up in frustration.
Earnings Results

Baby Bunting share price sinks 10% as profits crash

Baby Bunting has reported a huge decline in its profits today.

Read more »

A male sharemarket analyst sits at his desk looking intently at his laptop with two other monitors next to him showing stock price movements
Consumer Staples & Discretionary Shares

Here’s what a top broker is saying about A2 Milk shares

Is this infant formula a buy? Let's see what a top broker is saying.

Read more »

A woman is excited as she reads the latest rumour on her phone.
Earnings Results

Cettire share price jumps 11% on dazzling FY23 growth

Consumer spending weakness hasn't been able to stop Cettire's rapid growth.

Read more »

A woman sits at her computer with her hand to her mouth and a contemplative smile on her face as she reads about the performance of Allkem shares on her computer
Consumer Staples & Discretionary Shares

‘Contrarian positioning’: 2 ASX shares to buy from an unloved sector

DNR Capital reveals the stocks that they have recently bought for cheap, going against market sentiment.

Read more »

Couple look at a bottle of wine while trying to decide what to buy.
Consumer Staples & Discretionary Shares

Should you pour Treasury Wine shares into your portfolio while they’re under $12?

Is this beaten-down stock in the $12 bargain bin?

Read more »

A woman screams and holds her hands up in frustration.
Consumer Staples & Discretionary Shares

Why is the Myer share price crashing 12% today?

Macroeconomic headwinds are starting to bite over at Myer.

Read more »

Smiling person with tattoos enjoying a glass of wine with a group of others.
Broker Notes

Could this be a very positive sign for Treasury Wine shares?

Will Chinese consumers soon be saying cheers to this company's wine again?

Read more »

A young woman sits at her desk in deep contemplation with her hand to her chin while seriously considering information she is reading on her laptop
Consumer Staples & Discretionary Shares

Should I still buy Wesfarmers shares at nearly $50 a pop?

Is Wesfarmers worth a pre-earnings buy at nearly $50 a share right now?

Read more »